Description

Iso is an Italian brand with historic links to the world of automobiles.

Founded in 1939 under the name Isothermos, Iso is associated with the history of post-war enterprise in Italy. The company began making mopeds, motorcycles and light four-wheeled vehicles in 1948. But the real turning point came a year later, with the launch of the scooter that was to become Iso’s bestseller: the Isomoto.

The Isomoto rapidly became one of the biggest competitors of the Vespa and the Lambretta on the Italian market in the ’50s, churning out a hundred scooters a day. Thus, the Iso became a status symbol, still remembered by the generation that rode it and its fans, also thanks to a truly revolutionary, elegant invention: the Isetta city car. The Isomoto opened the way to mass production of scooters and motorbikes on a larger scale, until the company decided to start making cars only, from the GT300 to its last descendent, dated 1974. Iso is renowned for its eclectic DNA and strong focus on research and development, which has given rise to innovative and even revolutionary vehicles.